new york university

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new york university ✦

As a contracted special projects associate at NYU, I oversaw a team of graphic designers and communications assistants who developed and implemented visual branding, external communications, and university-wide events and initiatives. I continue to do freelance work for the university from time to time. Below are projects I’ve been able to spearhead or directly contribute to.

 

CLASS NOTES — NYU ALUMNI RELATIONS

A postcard and bookmark set for the NYU Office of Alumni Relations’ Class Notes campaign. NYU Alumni are encouraged to share their milestones and career achievements, and receive an alumni swag package including both products in return.

Product design, brand development

Role: graphic designer

 

MLK WEEK — NYU AT LARGE

One of the largest projects I piloted for NYU was the design, planning, and execution of MLK Week 2022. From conception to launch, this project took months of formulation, collaboration, and drafting across my central design team and other offices across the university. The theme for this year was “the beautiful struggle for a new world.”

Visual identity, brand development, social design, product design

Role: lead designer

“Now, let us begin. Now let us rededicate ourselves to the long and bitter—but beautiful—struggle for a new world." —Dr. Martin Luther King, Jr. (“Beyond Vietnam,” 1967)

Select Instagram story promotions for MLK Week events.

MLK Week Planning Committee members using the MLK Week 2022 Zoom background.

 

CELEBRATING JUNETEENTH — NYU OGI

Tone development, copywriting, social media design

Role: lead designer, lead copy writer, researcher, publisher

Celebrating Juneteenth: June 19
Juneteenth celebrates liberation! NYU OGI would like to share some ways you can celebrate and commemorate without culturally appropriating, commodifying, or commercializing Juneteenth
Learn Juneteenth's history
Show appreciation without mass consumption
Embrace difficult conversations
 

WOMEN LEAD — NYU OGI

NYU Women Lead: A Global Leadership Accelerator celebrates and amplifies the prolific work of global women trailblazers—past and present—while centering intersectional gender equity and innovative leadership. Solange Knowles was honored on International Women’s Day with the 2022 NYU Global Trailblazer Award for Creative and Artistic Excellence at the launch of NYU Women Lead: A Global Leadership Accelerator and its Global Black Women Leadership Initiative.

Visual identity

Role: project manager, designer, copy writer, researcher